Stay safe and stay well! Zita Elze staff are all COVID-19 AWARE – our shop is regularly cleaned according to UK Government guidelines and all our orders are mindfully and hygienically prepared and packed. It seems that it has never been so meaningful to send flowers – recent global events…
Stay safe and stay well! Zita Elze staff are all COVID-19 AWARE – our shop is regularly cleaned according to UK Government guidelines and all our orders are mindfully and hygienically prepared and packed. It seems that it has never been so meaningful to send flowers – recent global events suggest that we could all…
read moreWe’re delighted to share Julia Marsden’s delicate and meaningful Concept and Design project at the ZE Flower School. She had already attended Zita’s Hand Tied Bouquet class when she enrolled and has since taken the Sympathy Flowers class. Julia felt that attending a subsequent Flower Embroidery course brought the final flourish to her foray into…
read moreDelicate lines, a delighfully subtle palette and a romantic air of contemporary Italian Renaissance run through Zita’s Valentine’s day florals for 2020. The gently tamed wilfulness of sculptural foliage blends with ivory, soft apricots, velvety mauves and every shade of red – from deep raspberry to zesty wild strawberry tones. Fall in love with a…
read moreThe Christmas countdown has begun and we’re delighted to share some images of the flower shop, resplendent in seasonal colours. We’re preparing for the annual Kew Sparkle celebrations on Friday 6th December. Come and join us for our Christmas party from 4pm to 9pm on the day – nibbles and bubbles will be served. Select…
read moreI always loved the concept of ‘borrowed landscape’ and the idea of blending new gardens into their background settings. For my design at the World Flower Garden Show at Huis Ten Bosch, Nagasaki, in October, I reinterpreted this dynamic, ‘borrowing’ from the interior of the location’s chapel to create my vision for an ethereal wedding.…
read moreIn his Summer 4 Week Course presentation, Colin Chuter’s sensitively composed wedding florals blend creative spirit with a heartfelt appreciation of nature’s deep rooted aesthetics. From the commonest urban street flower to the highly cultivated beauties in New Covent Garden Flower Market, each plant is appreciated for its unique charm. His ‘Stylish Marriage’ is fully…
read moreFollowing her 4 week stint at the Zita Elze Flower Academy earlier this Summer we were delighted to have the opportunity to interview floral art student Shilbe Lim. Which course or class did you take at the Academy? “I took the Summer 4 Week floristry course in July and the Wedding Design Advanced Master Class…
read moreWe had a delightful celebration to mark our 15th anniversary last week with a party in our freshly redecorated flower shop in Kew. The new central table area and the corner window were dressed by students at the ZE Flower Academy with other areas styled by Zita and Lauren. Bubbles, wine and Pimms were served…
read moreInspired by the gentle fluttering of butterflies delicately poised on leafy branches and a naturalistic vintage feel in soft blends of whites and greens, this wedding design alludes to a poetic gathering in an old Italian vineyard. It was created earlier this month by Yunkyung Lee, who enrolled on the 1 week Advanced Wedding Design…
read moreWedding season is truly upon us, the perfect time to reveal a very special bridal story, in collaboration with bespoke event and wedding planner Charlotte Ricard-Quesada from La Fête. Zita was delighted to be asked to create all the floral arrangements for this sumptuous ‘Something Blue’ shoot, which blended wild with vintage and luxe with…
read moreThe soft greys and golden haze of winter’s shadow melting into the bright metallic hues and pale blue skies of the new season suggested the focus for the final Melodies of Spring floral master class project. Students worked together to create a naturalistic aisle installation which evoked the textures and tones of a signature inspirational…
read moreDay 2 of Zita’s special Seoul Master Class, Melodies of Spring, focused on real flower embroidered handbags, bringing one of her most popular classes alive with a special sprinkle of magic. Zita shared the inspiration and expertise behind her famed floral embroidery technique using an assortment of flowers and other plant materials. The beautiful little…
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