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Botanic Love

Botanic Love

Botanic Love 1620 1080 Zita Elze Flowers

Inspired by a single sculptural stem with leaves and guided by her choice of key flowers, roses and peonies together representing beauty, Korean floral designer SungIm Jung has created the most evocative of settings for an imaginary wedding. She concentrated on the soft tones and textures of the flowers, suffusing her background palette in leafy khaki and olive green shades. The mood is softly structured and dreamlike, suggestive of her bridal project title: Botanic Love.

Zita Elze Design Academy Advanced Wedding Design Master Class Sungim Jung photo: Lucie Kerley -22 c_wmSungIm took Zita’s Advanced Wedding Design Master Class, fine tuning every element of her bridal narrative over a week. Of her experience working with Zita SungIm said: “This class is very useful for florists who want to work in a creative way. Prior to joining I was apprehensive about how to design beautiful arrangements with diverse feelings on a daily basis. Now I realise what is most important: ‘Inspiration’. I love Zita’s style. I felt that it was classic and alive with detail when I saw her work and this is why I chose her as a teacher. I think I made a good choice!”

Zita Elze Design Academy Advanced Wedding Design Sungim Ju ng photo Lucie Kerley -30_wmReflecting on working with SungIm, Zita said: “I really loved her sensitivity and I could see this special trait reflected through her entire project, from concept through to implementation. I am excited about sharing her final presentation on these pages and I wish SungIm all success in her new adventure, with her forthcoming shop and studio. I’m looking forward to seeing her again soon.”

Follow SungIm’s new business Choha Flowers via her Instagram page

Photography © Lucie Kerley

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