Living Embroidery

With Chelsea Flower Show and the Chelsea Fringe just a few days away we’ve got floral installations and fresh flower gowns on our minds. We’re turning back the page to…

The winter holidays are here. The flower shop closes tomorrow afternoon, Christmas Eve, until January. Thank you all for your support in 2016. New Year’s Eve party inspiration with a…

Calling all brides-to-be and wedding planners, come say hello at Brides The Show at the Business Design Centre, London, stand M134, 30 Sept-2 Oct. Check the official website for more…

A dip into the Zita Elze archive to bring you this real wedding, a sumptuous affair with romantic white floral arrangements, set in Claridge’s elegant 18th century drawing room. From…

Handmade for British Flowers Week, ‘Shadows’, Zita Elze’s latest living embroidery gown, is in the limelight. It featured centrefold in The Daily Telegraph’s gardening pages last Saturday and centre stage…

We’ve dipped into the Zita Elze archives to showcase some of her ground-breaking floral embroidery gowns, including her award-winning fresh flower dresses for Chelsea Flower Show and Brides The Show.…

“Floristry was not in my plan – it just happened, but I can’t imagine what my life would be like without flowers!” Very happy on return from Brazil to find…

Prompted by London Fashion Week’s five days of fashionista filled fun at Somerset House, we’re revisiting Zita Elze’s most recent floral dress design. Inspired by Sleeping Beauty, this fairytale wedding…

Zita was honoured to be asked to contribute to Harper’s Bazaar Art China’s 4th anniversary issue (January 2015). The specially commissioned floral art piece, entitled Flight was photographed by James Merrell…

Last week HeeWon Kim from Korea arranged displays throughout the shop in Kew, creating a number of floral still lifes, taking advantage of the multitude of fresh flowers, unusual containers…

Loving the exclusive Love My Dress Sleeping Beauty feature which popped up on their award-winning site over the week-end. With many thanks to Annabel, Tamryn and the rest of the…

The shop and office are buzzing following Brides The Show, where Zita’s award-winning stand was veiled in exquisite flowers, a muted colour palette with warm, romantic highlights, delicate touches including…