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Something Borrowed

Something Borrowed 1499 999 Zita Elze Flowers

I always loved the concept of ‘borrowed landscape’ and the idea of blending new gardens into their background settings. For my design at the World Flower Garden Show at Huis Ten Bosch, Nagasaki, in October, I reinterpreted this dynamic, ‘borrowing’ from the interior of the location’s chapel to create my…

Zita Elze flower shop Christmas photo Julian Winslow LP-35_wm
City Chic Christmas 2500 1531 Zita Elze Flowers

City Chic Christmas

It’s traditional greens and reds outside the Kew flower shop this year, with a twist of Zita-style city chic. A pared down display showcases a neat row of planters with Christmas trees minimally adorned with a mix of fabulous faux and crunchy fresh red apples. Juxtaposed with this understated elegance, a table is laden with…

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Zita Elze Flowers RHS Urban Garden Show pic Julian Winslow LP22_wm
Greening The Dream 2500 986 Zita Elze Flowers

Greening The Dream

Zita’s evocative installation for the RHS Urban Garden Show, Lindley Hall, Westminster, in October, was inspired by the evolution of city living in the 21st century. From grey space to green space concern for the environment and sustainability is now centre stage worldwide. With square footage also at a premium, especially in urban settings, the…

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Zita Elze Floral Art Cube Victoria BID London Design Festival 2018 LG9A2845
The Floral Art Cube 2677 1784 Zita Elze Flowers

The Floral Art Cube

Flashback to the Floral Art Cube which graced Westminster Cathedral Piazza for London Design Festival in September, in association with the RHS and Victoria Connections, the Business Improvement District in Victoria, London. Zita’s installation responded foremost to the concept of a city square – a place to meet, reflect and relax – by way of…

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Zita Elze Flower Academy Jihye Choi Allium Cepa Blog 9140_wm
A Chef’s Wedding Story 5472 3648 Zita Elze Flowers

A Chef’s Wedding Story

We were excited to have Jihye Choi join us for a trio of courses including floral embroidery, hand-tied bouquet and the Advanced Wedding Design master class which is shown here. Drawing on her culinary roots Choi selected the common onion, otherwise known as allium cepa, and wooden bowls as her key design elements. Colours were…

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Zita Elze Flowers RHS Plant Art Fair 18 pic Julian Winslow 2 Lo-4754_wm
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Fantasy Pollination

The lyrics and poetic melody of Cole Porter’s popular late Twenties hit ‘Let’s Do It’ inspired Zita Elze’s second installation for the RHS in her role as London Floral Artist in Residence 2018. As a florist and garden designer Zita is very much in tune with the life cycles of plants and the crucial part…

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Zita Elze Design Academy Advanced Wedding Design Sungim Ju ng photo Lucie Kerley 39
Botanic Love 1620 1080 Zita Elze Flowers

Botanic Love

Inspired by a single sculptural stem with leaves and guided by her choice of key flowers, roses and peonies together representing beauty, Korean floral designer SungIm Jung has created the most evocative of settings for an imaginary wedding. She concentrated on the soft tones and textures of the flowers, suffusing her background palette in leafy…

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British Flowers Week 2018 1327 1705 Zita Elze Flowers

British Flowers Week 2018

We’re running a series of mini workshops to celebrate British Flowers Week from 18 to 24 June. Join us for just £50 including all materials with a daily selection of fresh flowers and foliage from all over the British Isles. Workshops will cover Hand Tied Bouquet, Flower Crown, Compact Bouquet, Buttonholes and Floral Arrangement. Email…

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3 Zita Elze Flowers Aashni Wedding Show 2018 Somerset Hse cinderella sea lavender gown 0 photo Julian Winslow_wm
Fusion Cinderella Gown for Aashni + Co 2000 1333 Zita Elze Flowers

Fusion Cinderella Gown for Aashni + Co

With Chelsea Flower Show and the Chelsea Fringe just a few days away we’ve got floral installations and fresh flower gowns on our minds. We’re turning back the page to this year’s Aashni + Co Wedding Show and revisiting Somerset House where Zita chose to mix up the traditional blonde Cinderella bringing her princess style…

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Pretty City London Siobhan Ferguson Zita Elze Flowers 3c
Prettycitylondon: Discovering London’s Beautiful Places 767 552 Zita Elze Flowers

Prettycitylondon: Discovering London’s Beautiful Places

Delighted to find that the flower shop features as an ‘Instagram Hotspot’ in Siobhan Ferguson’s fabulous new book – Prettycitylondon: Discovering London’s Beautiful Places published by The History Press. We’re in great company locally with world famous Kew Gardens, the green and our perfectly formed little village all name checked! Visit Siobhan’s personal page on…

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Zita Elze Flowers Red Magazine June 2018 5
Press: Red Magazine June 2018 768 1024 Zita Elze Flowers

Press: Red Magazine June 2018

Darling Buds… “This is a moment for big, bold and in bloom.” Thrilled to have a flourish of luxuriant flowers, including floral embroidery seat pads, featured in the June issue ‘Summer Living’ section of Red magazine. With thanks to stylist Lorraine Dawkins and photographer Emma Lee. Check a few key tips ‘How to Say it…

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Romance at Barnsley 1000 1500 Zita Elze Flowers

Romance at Barnsley

Zita’s latest special advanced wedding design masterclass took place last week. Following a couple of days of intense preparation at the Design Academy in Kew, Zita, students and co-organiser Daisy Bhang travelled to the idyllic Barnsley House in the Cotswolds to create the dreamiest of set ups for an imaginary wedding. Ceremony and reception areas…

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Zira Elze Flowers Mothers Day 2018 Photo Julian Winslow 3px-21_wm
Mother’s Day 2018 3000 2000 Zita Elze Flowers

Mother’s Day 2018

Spring is in the air, just in time for Mother’s Day in the UK. You can order floral arrangements and bespoke bouquets for mainland delivery until Friday noon or pop into the shop in Kew – we’ll be open over the weekend and until 4 o’clock on the day – a dreamy stop on your…

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This blog gathers all media around Zita Elze’s events, flower shop and flower school activities.

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