Layers of Green

Layers of Green 1024 980 Zita Elze Flowers

The starting point for Sunyoung Lee’s magical final wedding project stemmed from one of nature’s most familiar palettes, a symphony of greens. Her immersive designs play on a rich variety of verdant tones and textures, delicately interlaced with soft notes of grey and uplifting whites. Here she kindly shares her…

Snowdrop Banquet at the RHS 1800 543 Zita Elze Flowers

Snowdrop Banquet at the RHS

A fairy tale fantasy layered in whites, Zita’s snowdrop banqueting table celebrates nature’s subtle transition from winter to spring. Imagine a woodland scene dusted in the very last snowfall of the season. In the crisp light of a clearing overhung with branches draped in catkins, a magical table is set for 40. Dozens of crystal…

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Valentine’s Day 2018 1800 1200 Zita Elze Flowers

Valentine’s Day 2018

Love, love, love… love is all you need, and some gorgeous flowers. It’s that time of year again. For lovers yes and also for love in general – family and friends. Drop in for your last minute pop of love and… Happy Valentine’s Day! Photography © Julian Winslow  

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RHS London Floral Artist in Residence! 1200 1800 Zita Elze Flowers

RHS London Floral Artist in Residence!

“I’m absolutely thrilled to have been chosen as the Royal Horticultural Society’s London Floral Artist in Residence for 2018. I’ve always been a fan of their work, their gardens and their events. I qualified as a gardener before I was charmed into floristry and so it really is an honour to have been selected. I’m…

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Bouquet Master Class 1800 1200 Zita Elze Flowers

Bouquet Master Class

A glimpse into the glory of bouquet composition in Zita’s recent Seoul master class. Students explored the concept and techniques involved in ‘hand-tied with emotion’ and hydrangea embroidered bouquets. Zita’s methodology for creating hand-tied bouquets is unlike any other. Rather than follow set rules, which she sees as formulaic and stifling, she draws on individual…

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Merry Christmas 2017 567 567 Zita Elze Flowers

Merry Christmas 2017

Wishing you all a Merry Christmas and a very Happy New Year. The flower shop and Design Academy reopen on January 2nd 2018. Please email regarding any class bookings or urgent enquiries in the meantime. Have a wonderful holiday!

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Christmas 2017 1800 1200 Zita Elze Flowers

Christmas 2017

Every year Zita dreams up an original theme for the Kew flower shop creating an aura of enchantment at Christmas. Step into 2017’s wonderland via a dense fruit and foliage arch layered with multitudinous textures. Inside the colours are subtle, grouped into distinctive palettes like a series of tableaux: warming reds, oranges and gold; calming…

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Wedding Stories Video 631 361 Zita Elze Flowers

Wedding Stories Video

We’re delighted to release the Wedding Stories video below, filmed and edited by Adrian Stone earlier this year. If you missed the blogs, you can catch up with the full feature, covering a dreamy 5 day wedding design master class with Zita in April: Wedding Stories I, II and III. Romance At Barnsley, the next…

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Kew Sparkle 2017 1681 1800 Zita Elze Flowers

Kew Sparkle 2017

Christmas is coming! This Friday December 1st we’ll be celebrating the annual Kew Sparkle festivities in the shop, from 5pm to 8pm. We’d love you to join us for the party. We’ll be presenting our Advent candle arrangements, a hand picked selection of original Christmas decorations and swathes of festive florals: garlands, wreaths and table…

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Christmas Stories I 1800 1200 Zita Elze Flowers

Christmas Stories I

We’re excited to share the first images from Zita’s November master class in Seoul, organised in collaboration with Daisy Bhang. This special 5 day course was dedicated to festive decorations and Christmas. Here we cover the set up including the styling of the classroom and a relaxation area at Hotel La Casa, our super chic…

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Autumn Flower Arch 1800 1200 Zita Elze Flowers

Autumn Flower Arch

Pumpkin perfection for Halloween! This was the first time we created a giant floral arch as a group during the 4 week course and it’s a project that we’ll continue to include in our classes given its tremendous success. “It was amazing working with my lovely girls. We had such a fantastic time designing and…

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Pewter 1800 1200 Zita Elze Flowers


From the Zita Elze Design Academy today, an interview with Se Hee Hong, Wedding Master Class student, August 2017, and images of her final design project: Pewter. How long was your course? It lasted 5 days and was my first time learning with Zita. What were the highlights of the class for you? Learning how Zita…

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Zita Elze Design Academy - Tetê Castanha's Ferragamo's Garden, Concept and Design Project, photo: Minjoo Son 045_wm
Ferragamo’s Garden 3024 2016 Zita Elze Flowers

Ferragamo’s Garden

Floral designer Tetê Castanha’s Concept and Design project draws its voluptuous colours, notably pink, orange and blush, from the visionary Salvatore Ferragamo’s works. Her flowing arrangements blend the essence of his designs and her own sunshine personality with her skills as an accomplished florist, all in the potent creative atmosphere of one of Zita’s most…

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This blog gathers all media around Zita Elze’s events, flower shop and flower school activities.