“I would love to say everything comes directly from the soul. I really do not think of a recipe on how to put a design together, rather I let it happen naturally.”

Zita Elze

Zita Elze Flower Artist
Zita Elze sorroundend by women during a flower academy class
Zita Elze holding a bouquet
Woman hands holding flowers

Award-winning floral artist

Award-winning floral artist, designer, teacher, creator of the Living Embroidery Collection and design consultant, Zita studied artistic bookbinding in Paris, followed by Interior Design at London’s KLC School of Design and Garden Design at the Inchbald School of Design, where she graduated with a distinction.

She won the prestigious Design and Decoration Award ‘Graduate Garden Designer of the Year 2003’ and opened her eponymously named first shop in Kew in the same year.

In 2009, Zita won a silver-gilt medal for her first major exhibit, entitled A Celebration of Life, at the Chelsea Flower Show, where she revealed her ground-breaking floral embroidery technique.

Zita’s style is a blend of...

  • Brazilian fantasy

    drawing on the naturalistic inspiration absorbed during a childhood spent on her grandfather’s fazenda in the Brazilian state of Bahia

  • English gentleness

    reflecting her appreciation of the painterly colours of garden flowers, subtle landscape tones and the soft qualities of the natural light in her adopted home country

  • Japanese rendition

    pointing to the refined precision, clean spirit and meticulous attention to detail in all of Zita’s designs, from the country that introduced us to the tea ceremony, the aesthetics of stone gardens and Zen

Laura Elze sit in front of her laptop

Laura Elze

Born in Sao Paulo and raised in Munich, Paris and London, Laura has always had a passion for art, different cultures and languages.

After graduating from the Florence Institute of Design in 2017, Laura decided to return to London and is now the Managing Director of Zita Elze Flowers.

She regularly goes to the New Covent Garden Flower Market to source seasonal fresh flowers; she also takes care of events and weddings, starting with briefing sessions through to the preparation of proposals and oversight of installations.

Laura loves the personal interaction with clients and her team of talented florists and she enjoys designing new bouquets and floral arrangements.

Letters hand written calligraphy

Nadia Chin

Zita Elze is proud to collaborate with Nadia Chin, a professional calligrapher and engraver with an eye for detail and a passion for creating beautiful, bespoke designs.

Nadia's exquisite work is the perfect complement to Zita's floral arrangements, adding a unique and personal touch to every event. Whether it's custom signage, place cards, or invitations, Nadia's work adds a touch of elegance and sophistication that sets Zita's events apart.


  • Where You Can Find Us

    Extract from Zita's Interview with Rona Wheeldon, Flowerona 2011'

    Read Zita’s interview with The Florist magazine, January 2013.

    “When we need fabulously styled flowers for the Brides cover shoot, one of the first calls we make is to Zita. Her level of creativity is so impressive and she never fails to deliver something that is completely magical.”

    – Brides Magazine, July 2013

    “Undoubtedly one of the most talented floral artists in the world. Zita’s original vision and creative concepts know no bounds. Her work is nothing short of breathtaking.”

    Annabel Beeforth, founder and editor in chief, Love My Dress, Little Book for Brides, September 2015

    “You can always rely on Zita to create something imaginative and ahead of the game, but this year at Brides The Show I felt she topped all expectations …”

    Jade Beer, editor, Brides magazine, October 2016