Zita Elze has gained international plaudits for her floral embroidery which has featured in countless press articles in print, online and in other media. These extraordinary hand-made gowns, adorned with fresh flowers, berries and other natural materials can be designed independently or in harmony with a bridal bouquet, accessories or venue decorations. Floral sashes, veils, bracelets, hair pieces, parasols and bags can complete the ensemble. The effect is always spellbinding.

The Launch

Zita first introduced her ground-breaking floral embroidery designs at the world-famous Chelsea Flower Show in 2009. Her display, the first of its kind, earned a coveted silver-gilt medal and had audiences gasping in wonder at its exquisite romantic beauty. Chelsea Flower Show now regularly features flower dresses by young florists and other professionals who picked up on the trend.

Couture Bridal and Fashion Collection

Since the initial launch in 2009, Zita has developed a full range of dresses, sashes, veils, circlets, hair-pieces, bags and jewellery, known as the Living Embroidery or Floral Embroidery Collection. Each item is unique and created especially for brides and other clients according to colour, season or theme.

Zita’s couture bridal gown in 2014 was based around the theme of Sleeping Beauty and was unveiled at Brides The Show where she won the Condé Nast Brides Editor’s Gold Design Award for her stand.

View all the dresses that Zita created up to the end of 2014 in a special blog feature. Take a look at ‘Shadows’, her creation for British Flowers Week 2015.

Explore Floral Embroidery for further blog stories including the most up to date. Read this lovely 2011 review and interview on the Love My Dress blog.

Watch Zita and the team working on a living embroidery gown and other wedding preparations on her YouTube channel and visit the gallery below to see some past projects.

Please contact the shop to find out about commissions.

Floral Embroidery Gallery